Established in 1994, BritishIndia is a homegrown lifestyle brand that currently has over 40 outlets across Malaysia, Singapore, Thailand and the Philippines. Created for the tropics and inspired by the grand romance of the Colonial era, our stores offer timeless designs created with the philosophy of comfort and effortless dressing for both men and women in mind. Our customers are well travelled, socially active and culturally aware.
We currently have 6 main lines: Classic, New Classic, Pure, Traveler, Adventurer, Travel & Yoga; each line offering a different story to suit various occasions of contemporary tropical lifestyle. In addition to the breadth of our collection, we are also known for our depth in sizes flattering figures of many shapes. Additionally our larger stores carry our Homes line, which range from soft furnishings to special large furniture pieces.
“I love what I do. I am as excited about the business as I was 35 years ago. I am always thinking about what’s next. The energy and curiosity that serve us well when we were young do not lose its powers as you get older. What gets our passion going is seeing how far an idea can go. I have difficulty sitting down, reflect and wait to collect information. I suffer from hurry sickness.”
Our Managing Director and co-Founder SH Yong co-founded BritishIndia with Pat Liew in 1994 and currently assumes the role of Head of Group, Finance. Prior to that, as General Manager of Metrojaya (leading retailer in Malaysia), he played a key role in building the business from 1976 to 1985, before listing the company in 1990. SH Yong holds an honours degree in Industrial Chemistry from Loughborough University of Technology in England.